Showtime Yellowjackets Season 3

Creative Directed the Yellowjackets S3 campaign after an organizational restructure, transforming the marketing from the previous seasons to achieve viewership and social engagement gains. Strategically eventized the campaign around its Valentines Day premiere, juxtaposing the show’s darker themes with the holiday launch in campaign positioning and creative. Led editorial creative in partnerships that boosted the buzz around the season premiere, producing site-specific assets and copy for a cast and influencer event hosted by Eater and delivering editorial content for an exclusive screening at Alamo Drafthouse, including food and drink menu titles and custom theater pre-roll. Developed bespoke content for paid media placements that made the campaign stand out in unexpected ways, including Bumble and Bumble BFF cast profiles and Spotify soundscapes. The premiere was the most streamed Yellowjackets episode ever, the most social Showtime original premiere in history (domestically), and was the 2nd most streamed Showtime global Original premieres ever.

Creative Director: Laura Kane & Michelle Lee
Writer-Producers: Gianna Orzo & Elle Rose
Design: Timothy Livezey, Steve Chan, Casiel Kaplan

DATE ANNOUNCEMENT