MTV’s The Challenge: USA on CBS: Partnered with the Senior Creative Director to launch this first-ever MTV & CBS collaboration. Led concepting, development, and delivery for trailer and promo assets that increased viewership 233% compared to the previous Challenge season premiere.

Senior Creative Director: Justin Freidus
Creative Director: Michelle Lee
Writer Producers: Cameron Ly, Elle Rose

THE CHALLENGE: USA - TRAILER

THE CHALLENGE: USA - GLOBAL COMPETITION TRAILER

The Challenge: Total Madness

Concepted, wrote scripts and copy, and produced trailers and promos that launched The Challenge: Total Madness to the highest rated season premiere in 14 years compared to previous seasons of the Challenge.

Senior Creative Director: Anna McDonald
Creative Director: Michelle Lee
Writer Producers: Cameron Ly, Gianna Orzo

THE CHALLENGE: TOTAL MADNESS TRAILER