RuPaul’s Drag Race

Season 17

Creative Directed the RuPaul’s Drag Race Season 17 campaign, developing an innovative and visually stunning campaign concept to refresh a legacy franchise and target both loyal fans and lapsed viewers. Helmed creative production and delivery of the GEMA award-winning image promo that achieved 23M views.

Creative Director: Michelle Lee
Writer Producers: Cam Ly & Elle Rose
Design: Robert Postotnik

SEASON 17 IMAGE PROMO - WETTER IS BETTER
GEMA 2025 Specialty Video Silver Winner

Season 15

Creative Directed editorial for the RuPaul’s Drag Race Season 15 campaign, developing a campaign theme celebrating both the origins of Drag Race and its move from Vh1 to MTV. Leveraged the MTV brand in copy and design decisions to target new viewers and drove the premiere to produce the best share ever for a RPDR telecast and was the highest rated season premiere in 6 years.

Creative Director: Michelle Lee
Writer-Producers: Cam Ly & Brian Morrison
Design: Robert Postotnik

SEASON 15 IMAGE PROMO - ALL ROADS LEAD TO MTV

Season 14

THE MOST GAME CHANGING SEASON EVER

Creative Directed editorial for the RuPaul’s Drag Race Season 14 campaign, overseeing the concepting, creative production, and delivery of the Promax-award finalist image spot and ideating site-specific OOH placements for the Clio award-winning 360 campaign. Produced a Promax-winning stunt in a single weekend that used Season 14 content to convert Drag Race fans’ hunger for new content into Paramount+ viewership for the new series Queen of the Universe.

360 CAMPAIGN: Clio 2022 Bronze Award Winner
IMAGE SPOT: Promax 2022 Award Finalist
RUVEAL ROADBLOCK STUNT: Promax 2022 Gold Winner

Creative Director: Michelle Lee
Writer-Producers: Cam Ly & Brian Morrison
Design: Robert Postotnik

RUVEAL ROADBLOCK STUNT

SEASON 14 IMAGE PROMO

OUT OF HOME: Times Square Billboards & NYC Subway