MTV Double Shot At Love

Wrote and produced the marketing campaign to launch MTV’s new series Double Shot At Love. Targeted Jersey Shore fans and dating reality opportunity audiences by creating a parody Bachelor-style promo with a big reveal: the two bachelors are DJ Pauly D and Vinny Guadagnino. Concepted the image shoot and oversaw the production of the piece, complete with Italian flag colored rose petals and sleeveless tuxedos. Ranked as the #1 unscripted cable series debut of 2019 in the 18-49 demographic.

Creative Director: Justin Freidus
Writer Producers: Michelle Lee & Sean Kunz