MTV Jersey Shore Family Vacation Season 2B

Concepted, wrote and produced the 360 campaign for MTV’s Jersey Shore Family Vacation Season 2B. Leveraged stop motion production and crafted cast figurine wedding cake toppers to elevate the wedding theme of the season. Owned the cultural conversation on premiere night trending #1 in the U.S.

Creative Director: Anna McDonald
Writer-Producer: Michelle Lee & Jeff Kessler
Art Director: Rich Tu