MTV Siesta Key

Owned the cultural conversation on premiere night trending #1 in the U.S for Season 2 by creating a FOMO-driven campaign targeting core fans and relationship reality enthusiasts. Increased ratings by 17% P18-34 compared to the previous season premiere and tripled M18-24.

Season 2 Trailer

Season 2 Holiday Spot

Wrote and produced a custom Siesta Key-themed Christmas song to drive viewers to catch up on previous episodes on Paramount+ and tune in to the new season.