Vh1 Black Joy Matters

Concepted, wrote scripts, pitched to SVP-level executives, and produced a prosocial campaign for the winter holiday season on Vh1. Strategically amplified joyful themes to provide a positive lens within the context of heavy conversations around police brutality and racial inequality. Sourced user generated content to showcase joy in regular people’s lives, and partnered with cross-functional teams to develop a bespoke design treatment to elevate the assets within a unique, celebratory feel.

Writer-Producers: Michelle Lee & Madge George