CBS MTV 2025 Video Music Awards

Creative Directed editorial for the 2025 VMAs, launching the show’s first-ever collaboration with CBS. Produced 50+ unique creative deliverables, featuring legacy artists and music to target new viewers within the CBS demographic and partnering with high-profile talent like MrBeast to drive viewership among younger audiences. Drove ratings gains +42% from the prior year, delivering the highest ratings in 6 years. Digital and social brought in a record-breaking 1 billion global video views and more than 81 million engagements.

Creative Director: Michelle Lee
Director: Micah Perta
Post: Cause & Effect
Writer-Producers: Gianna Orzo & Elle Rose

IMAGE PROMO