CMT Music Awards

Wrote and produced campaign promos and B2B content for the 2022 and 2021 CMT Music Awards, overseeing an image shoot for the 2021 campaign involving two high-profile music talent, optimizing workflows, and delivering x5 viewership gains compared to the previous years’ shows.

CMT Music Awards 2022 campaign: Launched first-ever CMT & CBS collaboration, and increased viewership by over 521%.
CMT Music Awards 2021 campaign: Viewership +10% compared to the previous year, a success that led to the show’s move to CBS.

Creative Director: Justin Freidus
Writer Producers: Michelle Lee, Kristi Conforth & Samantha Storey

2022 CAMPAIGN - THE BIGGEST COLLAB IN COUNTRY MUSIC: CBS PRESENTS THE CMT MUSIC AWARDS

2021 CAMPAIGN - ONE NIGHT TO LIGHT COUNTRY MUSIC UP