RuPaul’s Drag Race x DISH Campaign

Leveraged RuPaul’s Drag Race talent to harness a high-DVR usage audience for select DISH on-demand and DVR services. Produce cobranded ads targeting superfans and Drag Race loyalists, pitched concepts and scripts to the client, and managed feedback from concept through delivery.

Creative Director: Michelle Lee
Writer-Producers: Cam Ly & Elle Rose
Shoot Director: Micah Perta